Should I schedule my social media posts?

Scheduling can be a really useful tool to ensure that you consistently share new content on your social media channels. While it seems like a bigger job to write and schedule posts up front, it can often be easier than trying to remember when you should next post. It can also help you to manage your messaging so you get a nice spread of your types of content and what you are sharing.

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How often should we send newsletters? Is it better to send regular news or one-off mailshots to announce something?

Email marketing is clearly not a new concept, yet it still ranks as the third most influential source of information for B2B audiences. So it is important to get it right, and make the most of the opportunities e-marketing provides to engage with your customers – both current and potential.

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How can we bring images to life on social media if we sell product?

Trying to show products in an interesting way can sometimes be a challenge. Some social media channels, particularly Instagram, are driven by the use of engaging imagery as a key part of your activity. While other social media sites rely less on images, such as LinkedIn and Twitter, there is a growing trend towards using photos and graphics to bring your posts to life, drive engagement and showcase your message in a more visual way.

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Is LinkedIn better for individual profiles, or company profiles to generate better engagement?

This is the second most asked question in our digital clinic.

With more than 260 million monthly active users on the platform, primarily for business and professional purposes, it’s clear that LinkedIn offers plenty of opportunities to engage with new and existing customers.

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Launching soon – #parrotontour

We’re getting ready to launch #parrotontour at this year’s [d]arc room where we will also be discussing How to Light Up Your Marketing. Our talk is at 1.20pm on Friday 20th in the live area. Get ready to think PARROT! We’ll bring more news about our exciting campaign soon 🙂

When good publicity turns bad

Tucked into the armoury of every marketeer and PR specialist is a good old publicity stunt. Here at Parrot PR and Marketing we love them and have used them effectively for many clients. A properly planned stunt can deliver fantastic results, including media spots, social media sharing, and plenty of water cooler chat.

But what about those companies who don’t plan properly or don’t consider all eventualities?

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