Communications in a mobile world

The number of people accessing the internet on their smartphones has for many years outstripped those who use a desktop computer. Research carried out by statistics experts Statista in 2018 show that 48% of those in the UK use a smartphone to connect to the internet at home, while only 24% use a laptop.

Yet despite this growing evidence that mobile is now seemingly king when it comes to digital communication, there are still far too many examples in the marketing sphere where companies aren’t taking this into account. It may seem an onerous task to make sure that everything you do is geared towards mobile users as well as those accessing information on their desktop, but even just a few simple steps can put you ahead of the game in ensuring your comms are mobile ready.

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Make the most of your e-marketing

While email marketing has been around for some time now, it still ranks as the third most influential source of information for B2B audiences. It sits behind only colleague recommendations and industry-specific thought leaders, which shows the power it can have on your brand awareness, reputation, and ultimately, sales.

Given its importance in the marketing mix, some businesses are still not giving email marketing the attention it deserves. Take, for example, the good old, straightforward, e-newsletter. Do you have a schedule and a content plan? Do you review what has worked and what hasn’t performed as well? These are all easy steps but can have a huge impact.

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