There are many great reasons to think about having a blog on your website. Or if you already have one, make sure you are using it and updating it regularly with new content. Blogs are an ideal place to show off your company's expertise, which increases your credibility and demonstrates your capabilities as an industry thought-leader.
Content marketing is a strategic approach to your marketing activity, that brings educational resources into the mix. As well as sales messaging, you seek to deliver valuable, relevant and consistent content. It allows you to demonstrate your expertise to your customer base, aiding retention and attracting new clients.