Pinterest has seen incredible growth, especially during the Covid crisis, so let’s take a deep dive into this visual-first inspirational platform.Continue reading “Five things you might not have known about Pinterest”
There are many great reasons to think about having a blog on your website. Or if you already have one, make sure you are using it and updating it regularly with new content.
Blogs are an ideal place to show off your company’s expertise, which increases your credibility and demonstrates your capabilities as an industry thought-leader.
Content marketing is a strategic approach to your marketing activity, that brings educational resources into the mix. As well as sales messaging, you seek to deliver valuable, relevant and consistent content. It allows you to demonstrate your expertise to your customer base, aiding retention and attracting new clients.Continue reading “What is content marketing?”
Video continues to grow in popularity for a range of reasons. Not only is it a versatile form of marketing, but it is also engaging, easy to digest and disseminates information in an interesting way.Continue reading “How to use video in your marketing activity”
A few expert articles ago Team Parrot wrote all about cross promoting vs cross posting. As a follow-up, in this article we’re going to take a look at three simple steps that could help your social media strategy really fly (there’s always time for a Parrot pun).Continue reading “One size doesn’t always fit all”
The number of people accessing the internet on their smartphones has for many years outstripped those who use a desktop computer. Research carried out by statistics experts Statista in 2018 show that 48% of those in the UK use a smartphone to connect to the internet at home, while only 24% use a laptop.
Yet despite this growing evidence that mobile is now seemingly king when it comes to digital communication, there are still far too many examples in the marketing sphere where companies aren’t taking this into account. It may seem an onerous task to make sure that everything you do is geared towards mobile users as well as those accessing information on their desktop, but even just a few simple steps can put you ahead of the game in ensuring your comms are mobile ready.Continue reading “Communications in a mobile world”