What is content marketing?

Content marketing is a strategic approach to your marketing activity, that brings educational resources into the mix. As well as sales messaging, you seek to deliver valuable, relevant and consistent content. It allows you to demonstrate your expertise to your customer base, aiding retention and attracting new clients.

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Communications in a mobile world

The number of people accessing the internet on their smartphones has for many years outstripped those who use a desktop computer. Research carried out by statistics experts Statista in 2018 show that 48% of those in the UK use a smartphone to connect to the internet at home, while only 24% use a laptop.

Yet despite this growing evidence that mobile is now seemingly king when it comes to digital communication, there are still far too many examples in the marketing sphere where companies aren’t taking this into account. It may seem an onerous task to make sure that everything you do is geared towards mobile users as well as those accessing information on their desktop, but even just a few simple steps can put you ahead of the game in ensuring your comms are mobile ready.

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