Content marketing is a strategic approach to your marketing activity, that brings educational resources into the mix. As well as sales messaging, you seek to deliver valuable, relevant and consistent content. It allows you to demonstrate your expertise to your customer base, aiding retention and attracting new clients.
Brand personality has been an important element of marketing for decades. The introduction of the digital marketing world has made it more important than ever to define your brand personality, as there are so many more opportunities for customers to engage with you, and consistency is therefore key.