Content marketing is a strategic approach to your marketing activity, that brings educational resources into the mix. As well as sales messaging, you seek to deliver valuable, relevant and consistent content. It allows you to demonstrate your expertise to your customer base, aiding retention and attracting new clients.
Scheduling can be a really useful tool to ensure that you consistently share new content on your social media channels. While it seems like a bigger job to write and schedule posts up front, it can often be easier than trying to remember when you should next post. It can also help you to manage your messaging so you get a nice spread of your types of content and what you are sharing.
Trying to show products in an interesting way can sometimes be a challenge. Some social media channels, particularly Instagram, are driven by the use of engaging imagery as a key part of your activity. While other social media sites rely less on images, such as LinkedIn and Twitter, there is a growing trend towards using photos and graphics to bring your posts to life, drive engagement and showcase your message in a more visual way.
Video continues to grow in popularity for a range of reasons. Not only is it a versatile form of marketing, but it is also engaging, easy to digest and disseminates information in an interesting way.
Brand personality has been an important element of marketing for decades. The introduction of the digital marketing world has made it more important than ever to define your brand personality, as there are so many more opportunities for customers to engage with you, and consistency is therefore key.
This is the second most asked question in our digital clinic.
With more than 260 million monthly active users on the platform, primarily for business and professional purposes, it’s clear that LinkedIn offers plenty of opportunities to engage with new and existing customers.