14 Jul Five things you might not have known about Pinterest
Pinterest has seen incredible growth, especially during the Covid crisis, so let's take a deep dive into this visual-first inspirational platform.
Author: evegaut
29 Jun Five things you might not have known about Facebook
Posted at 11:40h
in Social media
We’re continuing with our 'five things you might not have known' series. Here we are taking a look at Facebook. While Facebook wasn’t the earlier social media channel, it certainly made a huge impact after its launch and drove the explosion in social network usage.
29 Jun Five Facts about Instagram (and what we can learn from them)
Posted at 11:37h
in Social media
We had some fun last week kicking off our 'five things you might not have known' series! This time we’re shining a light on Instagram, and looking at some facts about this visually charged social media platform.
18 Jun Five things you might not know about Twitter
Posted at 21:07h
in Social media
We've been looking at lots of different social channels over the past few weeks in our digital clinic. We haven't had a lot of questions about Twitter lately, so we thought we would share some fascinating facts about this important channel. Twitter has been around since 2006 and has grown significantly since then.
16 Jun Should I buy a contacts list when I am starting out with email marketing?
Posted at 09:38h
in Social media
Like all things in marketing, some paid for activity is better than others, and it is primarily down to the quality of what you are buying. Some credible organisations may be able to offer email lists that have valuable contacts on there, but more often than not what you are buying is quantity over quality.
02 Jun What are the benefits to having a blog on our website?
There are many great reasons to think about having a blog on your website. Or if you already have one, make sure you are using it and updating it regularly with new content.
Blogs are an ideal place to show off your company's expertise, which increases your credibility and demonstrates your capabilities as an industry thought-leader.
27 May What is content marketing?
Content marketing is a strategic approach to your marketing activity, that brings educational resources into the mix. As well as sales messaging, you seek to deliver valuable, relevant and consistent content. It allows you to demonstrate your expertise to your customer base, aiding retention and attracting new clients.
27 May Should I schedule my social media posts?
Posted at 20:30h
in Social media
Scheduling can be a really useful tool to ensure that you consistently share new content on your social media channels. While it seems like a bigger job to write and schedule posts up front, it can often be easier than trying to remember when you should next post. It can also help you to manage your messaging so you get a nice spread of your types of content and what you are sharing.
19 May How can we bring images to life on social media if we sell product?
Posted at 16:13h
in Social media
Trying to show products in an interesting way can sometimes be a challenge. Some social media channels, particularly Instagram, are driven by the use of engaging imagery as a key part of your activity. While other social media sites rely less on images, such as LinkedIn and Twitter, there is a growing trend towards using photos and graphics to bring your posts to life, drive engagement and showcase your message in a more visual way.
19 May How to use video in your marketing activity
Video continues to grow in popularity for a range of reasons. Not only is it a versatile form of marketing, but it is also engaging, easy to digest and disseminates information in an interesting way.