How can we bring images to life on social media if we sell product?

Trying to show products in an interesting way can sometimes be a challenge. Some social media channels, particularly Instagram, are driven by the use of engaging imagery as a key part of your activity. While other social media sites rely less on images, such as LinkedIn and Twitter, there is a growing trend towards using photos and graphics to bring your posts to life, drive engagement and showcase your message in a more visual way.

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Is LinkedIn better for individual profiles, or company profiles to generate better engagement?

This is the second most asked question in our digital clinic.

With more than 260 million monthly active users on the platform, primarily for business and professional purposes, it’s clear that LinkedIn offers plenty of opportunities to engage with new and existing customers.

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Launching soon – #parrotontour

We’re getting ready to launch #parrotontour at this year’s [d]arc room where we will also be discussing How to Light Up Your Marketing. Our talk is at 1.20pm on Friday 20th in the live area. Get ready to think PARROT! We’ll bring more news about our exciting campaign soon 🙂

Make the most of your e-marketing

While email marketing has been around for some time now, it still ranks as the third most influential source of information for B2B audiences. It sits behind only colleague recommendations and industry-specific thought leaders, which shows the power it can have on your brand awareness, reputation, and ultimately, sales.

Given its importance in the marketing mix, some businesses are still not giving email marketing the attention it deserves. Take, for example, the good old, straightforward, e-newsletter. Do you have a schedule and a content plan? Do you review what has worked and what hasn’t performed as well? These are all easy steps but can have a huge impact.

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