19 May How to use video in your marketing activity

Posted at 11:31h in Content marketing, Marketing, Public relations by

Video continues to grow in popularity for a range of reasons. Not only is it a versatile form of marketing, but it is also engaging, easy to digest and disseminates information in an interesting way.

If you are new to video marketing, there are a few types of video that you can try out to see what resonates with your audience:

  • Explainer videos are educational pieces; they provide more details about your products, services, or a particular feature that you want to highlight.
  • Training videos are more in-depth and impart knowledge onto the viewer. These are not as less hard-sell, and more of an opportunity to share your company’s expertise. These can be pre-recorded and shared on social media and other digital platforms, or you can try live video packaged as a webinar.
  • You could also experiment with a showreel. These glossy-type videos showcase your capabilities beyond product or services, they bring together end-results, truly showing what difference your business can make for your clients.

An important point to remember with video is less is more. The optimum time for marketing videos is two minutes, so aim to keep within this guideline.

Naturally, something like a webinar would be longer as you will be inviting engagement during the course of the streaming. But for purely one-way video content, stick with the two-minute rule and you will reduce the risk of viewer losing interest before the end. It may seem harsh, but as we all feel increasingly pushed for time, keeping your messaging succinct will pay dividends.