What is content marketing?

Content marketing is a strategic approach to your marketing activity, that brings educational resources into the mix. As well as sales messaging, you seek to deliver valuable, relevant and consistent content. It allows you to demonstrate your expertise to your customer base, aiding retention and attracting new clients.

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How often should we send newsletters? Is it better to send regular news or one-off mailshots to announce something?

Email marketing is clearly not a new concept, yet it still ranks as the third most influential source of information for B2B audiences. So it is important to get it right, and make the most of the opportunities e-marketing provides to engage with your customers – both current and potential.

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