Marketing, social and PR consultancy
We’ve covered the most widely known social media channels over the past few weeks and now it is time for the newest kid on the block, TikTok. This new contender sprung onto the social scene just a few years ago and has grown incredibly quickly. So here are five fascinating facts about TikTok.
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YouTube is the second most popular social media platform, and the second most visited site in the world – reasons enough for us to share some useful information about one of our favourite platforms!
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Pinterest has seen incredible growth, especially during the Covid crisis, so let’s take a deep dive into this visual-first inspirational platform.
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We’re continuing with our ‘five things you might not have known’ series. Here we are taking a look at Facebook. While Facebook wasn’t the earlier social media channel, it certainly made a huge impact after its launch and drove the explosion in social network usage.
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We had some fun last week kicking off our ‘five things you might not have known’ series! This time we’re shining a light on Instagram, and looking at some facts about this visually charged social media platform.
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We’ve been looking at lots of different social channels over the past few weeks in our digital clinic. We haven’t had a lot of questions about Twitter lately, so we thought we would share some fascinating facts about this important channel. Twitter has been around since 2006 and has grown significantly since then.
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Like all things in marketing, some paid for activity is better than others, and it is primarily down to the quality of what you are buying. Some credible organisations may be able to offer email lists that have valuable contacts on there, but more often than not what you are buying is quantity over quality.
Continue reading “Should I buy a contacts list when I am starting out with email marketing?”While Instagram does have a huge reach when it comes to consumer and lifestyle brands, there is certainly a place for those operating in the B2B sphere. With over 1 billion monthly active users on the platform, many of your target audience will be on Instagram, even if you have to work a bit harder to find them.
Continue reading “Is Instagram only suitable for consumer brands?”
There are many great reasons to think about having a blog on your website. Or if you already have one, make sure you are using it and updating it regularly with new content.
Blogs are an ideal place to show off your company’s expertise, which increases your credibility and demonstrates your capabilities as an industry thought-leader.
Content marketing is a strategic approach to your marketing activity, that brings educational resources into the mix. As well as sales messaging, you seek to deliver valuable, relevant and consistent content. It allows you to demonstrate your expertise to your customer base, aiding retention and attracting new clients.
Continue reading “What is content marketing?”